Introduction
Your law firm’s website is often the first impression potential clients in Chandler get of your practice. If it’s slow, outdated, or hard to find on Google, you could be losing clients before they even call. The good news? A quick 10-minute SEO audit can reveal Is Your Law Firm’s Website Costing You Clients? Run This 10-Minute SEO Audit whether your website is helping or hurting your client acquisition. With FirmIQ, Chandler law firms get a clear picture of their site’s performance and actionable steps to improve it.
Why Website SEO Matters for Chandler Law Firms
- Visibility: If your site isn’t ranking on Google, potential clients won’t find you.
- Trust: A professional, optimized site builds credibility.
- Leads: SEO brings in qualified leads searching for legal services in Chandler.
- Competition: Other Chandler firms are already optimizing—if you’re not, you’re falling behind.
The 10-Minute Chandler SEO Audit Checklist
- Mobile Optimization
- Is your site responsive on phones and tablets?
- Most Chandler clients search for lawyers on mobile—don’t lose them to a clunky site.
- Is your site responsive on phones and tablets?
- Page Speed
- Does your site load in under 3 seconds?
- A slow site frustrates users and hurts Google rankings.
- Does your site load in under 3 seconds?
- Google Business Profile Integration
- Is your Chandler office info consistent across your site and Google?
- Inconsistencies confuse search engines and lower local rankings.
- Is your Chandler office info consistent across your site and Google?
- NAP Consistency
- Name, Address, and Phone number must be identical across all directories.
- FirmIQ helps clean up and unify this data.
- Name, Address, and Phone number must be identical across all directories.
- On-Page SEO
- Are your practice areas (e.g., personal injury, family law) clearly optimized with keywords?
- Each service page should target local Chandler searches.
- Are your practice areas (e.g., personal injury, family law) clearly optimized with keywords?
- Content Quality
- Does your site have blogs, FAQs, and case results?
- Fresh, valuable content builds authority and attracts more clients.
- Does your site have blogs, FAQs, and case results?
- Review Integration
- Are your 5-star reviews showcased on your website?
- Social proof increases trust immediately.
- Are your 5-star reviews showcased on your website?
- Schema Markup
- Is structured data implemented for law firms?
- This makes your listing richer with ratings, FAQs, and hours.
- Is structured data implemented for law firms?
- Backlinks
- Does your site have high-quality links from Chandler or Arizona-based sources?
- Hyperlocal backlinks boost authority in local searches.
- Does your site have high-quality links from Chandler or Arizona-based sources?
- Calls-to-Action (CTAs)
- Are you prompting visitors to call, book a consultation, or chat live?
- A website without CTAs loses leads, even with traffic.
Signs Your Chandler Law Firm Website Is Costing You Clients
- Your competitors rank above you on Google.
- You rarely get calls or form submissions from your site.
- Bounce rates are high—people leave after one page.
- Clients mention they couldn’t find you online.
How FirmIQ Helps Chandler Law Firms
- Comprehensive SEO audits tailored to law firms.
- Fixing technical issues like speed, schema, and NAP inconsistencies.
- Content optimization for high-intent Chandler keywords.
- Reputation management to integrate reviews across your website.
Case Study Example
A Chandler family law attorney partnered with FirmIQ after realizing her site wasn’t bringing in leads. The FirmIQ team audited her site, optimized practice area pages, added schema, and improved mobile performance. Within 90 days, her firm’s website ranked in the Google Map Pack, and consultation requests increased by 60%.
Conclusion
Your website should be your strongest tool for attracting clients—not the reason you lose them. With FirmIQ’s 10-minute SEO audit, Chandler law firms can quickly uncover weaknesses, fix them, and get back to winning clients.
👉 Don’t let your website cost you business. Contact FirmIQ in Chandler today for your law firm’s SEO audit.